Entrepreneur directs her career towards photography during the pandemic

Jessica A. Johnson

A common mindset that many people now have regarding life through COVID-19 is that they need to adapt to “pivoting”, i.e. being able to adapt their lives to personal challenges. and professionals that continue to arise as the pandemic lingers.

For many during this period, this “pivot” turned into a quest to achieve greater fulfillment through entrepreneurship, especially for women.

According to the Census Bureau, in January of last year half a million new businesses have been launched. the What to become website, which specializes in career advice, estimates that female entrepreneurs made up 17% of all startups in 2021. The women included in this percentage were definitely taking a leap of faith, as female business owners have been significantly impacted by the effects of COVID-19, particularly those in the hospitality and retail sectors.

Yet, despite the difficult obstacles of the pandemic, the number of women who decide to work for themselves continues to rise. Deidra Scott-Ivery, owner of DSI Photography, LLC.

Deidra is from Hartwell, Georgia, a small town in the northeast of the state with a population of less than 5,000. She comes from humble beginnings, having been raised by her mother and grandmother in a one-bedroom house with five siblings and three cousins ​​during her early childhood.

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Her family attended Flat Rock Christian Methodist Church, and like many people who grew up in the South, Deidra fondly remembers the joy of her youthful summers chasing butterflies and picking plums and blackberries. .

Living in a full house, she also learned the value of hard work and discipline. Deidra’s grandmother was a laundress, and Deidra and her cousins ​​were given tasks such as sweeping their grandmother’s porch and floors.

Probably the most tedious task was carrying water from the well in buckets for washing clothes, dishes and bathing. Although Deidra was born in 1980, her grandmother did not have running water in her home. Having to heat water on a wood-burning stove in her grandmother’s living room left an indelible impression.

Deidra approached every job she had with the special kind of courage and determination she learned from her grandmother.

His career trajectory reflects a journey similar to that of many people of his generation. She did not go to college immediately after graduating from high school. She did work in human resources and earned an associate’s degree in business administration before earning a BS in healthcare administration from Kaplan University in 2016.

Deidra is currently a financial advisor for the Piedmont Corporate Solutions Center and has worked in the Piedmont Healthcare system for two and a half years. She made the decision to register with an LLC in Georgia last July and recently had her studio groundbreaking ceremony in early January.

Unlike many other women who have started businesses in the midst of COVID-19, Deidra’s decision was not born out of necessity due to job loss, but rather out of a desire to do something that really excites her. She had taken pictures for her Flat Rock congregation in her spare time for several years, so she figured she would make a profitable business out of it.

Jessica A. Johnson

“I basically sat down one day and wondered how I was in my 40s but still looking for what I really wanted in a career?” said Deidra. “I prayed about it and realized that God had it in front of me all through the pictures I took in church, but I never acted on it. insinuate because of COVID-19, but I’m lucky to have the support of my husband Randall and my family. I truly believe that’s what the Holy Spirit is moving me to do.

Deidra has been doing what young people call “boss moves” ever since she opened the doors to her studio. She is the headquarters photographer for the Boys and Girls Club in Madison, Georgia, and she joined the Athens Area Chamber of Commerce, becoming the official photographer for their events. Deidra is being careful not to quit her current job just yet, as she carefully budgets and schedules her photo shoots so she can cover her operating expenses. She is aware of the risks of entrepreneurship, knowing that half of new businesses fail within their first five years. However, being fueled by her faith, she does not “cast her net too widely” in her first steps. She pivots with a plan.

Stewart C. Hartline